By Preston Koerner
Published June 23, 2008
You may have noticed an article by Alex Williams in the New York Times last week entitled "The Era of Green Noise." The article hits on some trends we're seeing, especially in the green lifestyle area, with people worn out by the green barrage of choices and information. Green advertising and/or pitches might get a roll of the eyes, or worse, some backlash. People may just repel and fight against the message. So businesses are starting to get concerned about the proper way to move forward given this "green fatigue" from the "green noise."
I've been thinking about this and have a few suggestions for businesses that want to keep a quality connection to their customers.
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