Sustainable manufacturers reaping consumer rewards

By Neil Merrett

15/01/2008 - US consumers are becoming increasingly concerned over social and environmental implications when choosing packaged food and beverage brands, according to a new report by Information Resources, Inc (IRI).

The findings highlight a growing opportunity for manufacturers around the globe to capitalise on demand for products that can claim to offer some sustainable benefits over their rivals.

IRI surveyed the attitudes of 22,000 US shoppers to organic, eco-friendly produced and packaged goods and fair treatment of employees. About half of the respondents to the survey said they considered at least one of these factors when making a purchase.

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