December 18, 2007
Most natural-product consumers indicated they would pay more for environmentally friendly products, with seven in 10 consumers willing to pay up to 20 percent more, according to a recent MamboTrack study by Mambo Sprouts Marketing, which surveyed the buying habits of 1,000 natural product consumers and forecasted their expected purchases for the coming year. Only one in 10 respondents said they were unwilling to pay extra for green products and services.
In addition, survey results showed consumers want to support businesses and retail stores that have green sustainable practices. More than 7 in 10 indicated it was important (41%) or very important (32%) to do business with companies that were environmentally responsible. For the coming year, while price was the overriding factor (60%) in their decision of where to shop, 1 in 2 or more consumers also identified the selection of healthy organic products (56%) and availability of organic produce (49%) as key factors as well.
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