SANTA MONICA, Calif. (Dow Jones) -- "Ethical" products will soon be hitting the shelves, replete with labels on packages that -- just like calories and carbohydrates -- show how much carbon was emitted to produce them.
Carbon emissions are a leading cause of global warming. Carbon dioxide is emitted when fossil fuels are burned to create energy.
Figuring the energy used to produce one item isn't easy, but the initiative is taking hold and gaining momentum among manufacturers that want to separate themselves from other brands and jump on the green gravy train. Consumers are lapping up all things green and slapping a label on products to show that you're part of the club can translate into big business.
Until now, companies have been painting themselves various shades of green through different environmentally friendly tactics, branding, advertising and corporate reporting.
Product labeling takes green to a whole new level, however, because it can be showcased in the shopping aisles.
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