From Fortune: No, it's not just greenwash. Business in the U.S. really has become cleaner and greener. Environmentalists actually have embraced market-based solutions. And the politics are about to get very interesting, says Fortune's Marc Gunther.
Big business and environmentalists used to be sworn enemies - and for good reason. General Electric dumped toxins into the Hudson River. Wal-Mart bulldozed its way across America. DuPont was named the nation's worst polluter. The response from the environmental movement: mandate, regulate and litigate. Those days are mostly over.
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