Study Looks At Effectiveness of Green Communications

mc² recently released a white paper (PDF) on how effectively S&P 100 companies are communicating their sustainability efforts, CSRwire reports.

The white paper identified three performance groups in terms of how industries are currently communicating about sustainability.

Leading Players: The automotive, forestry, chemicals and pharmaceuticals industries are currently setting the standard for sustainability communication.

Emerging Players: The mining/energy, transportation/shipping, technology, communications and consumer product/retail industries are making progress, yet still have significant opportunity to improve.

Lagging Players: The financial services and media/entertainment are lagging players. Their sustainability communications have the most opportunity for growth.

The study suggests that a starting place for companies to improve communications is through their existing Web sites. By employing interactive tools such as RSS feeds, videos and e-newsletters to report progress updates, starting a company blog and/or building an online community to initiate stakeholder dialogue, a company can begin to engage with their stakeholders in a more meaningful way.

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Report: Sustainability Begins in the Purchasing Department

Sept. 29, 2008 - Procurement professionals are fast becoming a "critical, core element" of corporate sustainability efforts, a new survey finds.

While many companies are focusing their main efficiency efforts around green IT, the use of automated procurement solutions is "quietly emerging as the leading edge of many organizations' efforts to go green," according to the survey by KPMG, Inc.

The survey of 600 senior-level procurement professionals finds that 42% of respondents regularly evaluate suppliers on environmental and human rights performance. Another 33% have begun, or are currently launching, a green supply chain program.

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